The support act behind founders, creatives and culture-led brands.

Ops · Events · Social Drop us a line →

Brilliant people don't run out of ideas. They run out of hands.

We're the go-to assistants for people building something brilliant. Day-to-day admin, PR, partnerships, events or anything in between, there's a Buddy for it. And because support is never one-size-fits-all, neither are we. Book us for a single project, a flexible block of time each month, or a retainer that moves with you.

Everything's going automated. We're purposefully human. Real people with real taste, real judgement and years in the creative space, plus a little black book no algorithm can scrape.

The work

Tap a tile for the story
Lily Silverton × Wilder BotanicsPress event
10 Magazine USAMilan & Paris FW
Boiler Room × The Unlocked GroupArtist liaison
The Well Edit × Koi BirdLaunch morning
Benchmark MediaLaunch dinner
Your brandLet's talk →

Three arms. One standard.

Retainer, Flex or Project
Live

PocketBuddy

Ops, admin, PR, partnerships, creative strategy. The right hand you didn't know you were missing.

Monthly retainer · Essentials, Core or Partner
Live · in partnership

PocketEvents

× On The Scene

Partnered with On The Scene, the go-to agency for all of the below. You host, we handle.

  • Brand activations
  • Venue finding
  • Event production
Coming soon

PocketSocial

Social managers fluent in culture. Not interns with a content calendar.

New for 2027

PocketFlex

Support that flexes with you. Your on-call extra pair of hands, without a retainer.

Four half-days a month to use however you need, whether that's admin, coordination, a busy week or a new idea. No forty-page briefs. Book in, hand it over, go and get a coffee.

  • Four half-days a month
  • Book with 48 hours' notice
  • Rolls over one month
Ask about Flex →

Got one thing that needs doing? Pocket Project is one clear project, handled start to finish, for a fixed fee agreed up front.Talk projects →

Meet the founder

Ten years in the engine room.

For over a decade I've been the person behind the founder: the diaries, the inboxes, the launches and the hundred small things that keep a business moving.

Along the way I saw how much brilliant people lose when the support around them doesn't really get them. Pocket Buddy is what I wished every founder had: experienced, switched-on people with real taste, who get it from the first voice note and care about the work as much as you do.

FrejaFounder, Pocket Buddy

Nice things

From people who let us into their inbox

Every founder needs a Freja, but I gatekeep her.

She's always on it, often before I've even realised something needs doing. She keeps me sane whilst Well Nourished Nutrition and The Well Edit are running. I can always count on her to jump in! She's sharp, dependable and has the calmest head in a busy week. But what I value most is that somewhere along the way she stopped being just my assistant and became a real friend. When you're building something on your own, that matters more than I can say. Freja is fantastic, and I genuinely don't know what I'd do without her.

Eleanor HoathFounder, The Well Edit

Freja was my most intentional and amazing investment I made this year to push my business forward. I would recommend Freja and Pocket Buddy to anyone needing support from small scale to large scale support. They will game change your flow and time!

Kelly MarksFounder & Alo Global Brand Ambassador

Freja brought calm, structure and reliability to fast-moving, high-pressure environments. Her emotional intelligence, sound judgement and instinct for what was needed made her a genuinely exceptional operator.

Sonny HallFounder, The Unlocked Group

Get a Buddy.

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Need someone we haven't listed? Ask. We probably know them.

Think you're a Buddy?

Sharp, a step ahead and quietly the most organised person in your group chat? Admin, PR, partnerships, events or social, if you're brilliant at what you do, we'd love to hear from you.